About Me
Built on late nights, handpicked finds, and a whole lot of heart — Plushh is more than a store. It’s a love letter to every woman who believes the right accessory can change how she feels.
Hi! I’m Vaishali
I always dreamed of starting something of my own — something that felt truly mine. My love for stationery, Jewellery, and accessories wasn’t just a hobby, it was a feeling I couldn’t ignore. So in 2017, with a small investment, a big dream, and my sister by my side, Plushh was born.
We didn’t have a grand plan or a fancy setup. What we had was passion, an eye for beauty, and an unshakeable belief that we could create something meaningful. From day one, Plushh was built with love — and that has never changed.
Born in Chennai, Built with Heart
Every piece at Plushh has a story. We walked through markets, explored hidden corners, and searched far and wide — not just for products, but for pieces that feel special. Because we’ve always believed that beautiful things shouldn’t be out of reach, and that belief is at the heart of everything we do.
The Real Journey
Honestly? The journey has been a roller coaster — and it still is. There were weeks with no sales, moments of self-doubt, and days when giving up felt easier than going on. But every time I thought about stopping, something pulled me back — the love for what I do, and the people who believed in it.
From our first sale on Instagram to setting up pop-ups and watching customers light up over a piece they fell in love with — every single moment has been worth it. The kind words, the returning customers, the “I wore this to my event and everyone asked where it’s from” messages — that’s what keeps us going.
Plushh isn’t just a business. It’s a promise — to keep showing up, keep curating with heart, and keep bringing you pieces that make you feel something. Thank you for being part of this journey. We genuinely wouldn’t be here without you.
Plushh Chennai
Trending Fashion Jewellery in Chennai. Trend- first designs, skin-friendly metals, and styles for every mood. Shipping across India.