Top 10 Trending Fashion Jewellery Brands in Chennai

Quick Answer: Best Fashion Jewellery Brands in Chennai

Chennai is home to some of India’s most exciting fashion jewellery brands. Whether you want bold statement pieces or delicate everyday designs, the city offers something for every style and budget. The top trending fashion jewellery brands in Chennai right now are Plushh Chennai, Eria Jewellery, The Amethyst Store, CaratLane, Tanishq (Mia), Adorna Chennai, Zivara Fashion, Kushal’s Fashion Jewellery, Divas Mantra, and GRT Jewellers. These brands stand out for their design quality, affordability, and strong connection with modern Chennai women.

Introduction: Why Chennai’s Fashion Jewellery Scene Is Booming

Chennai is not just a metro city. It is a city that lives and breathes jewellery.

From Mylapore to T. Nagar, from Anna Nagar to OMR, jewellery is woven into daily life here. Whether it is a simple pair of studs for work or a layered necklace set for a family wedding, Chennai women know exactly what they want.

But something has shifted in recent years. The traditional gold-heavy look is no longer the only story. A new wave of fashion jewellery has taken over. Young professionals, college students, and even working mothers are now choosing bold, stylish, and affordable pieces that express their personality.

This is the rise of trending fashion jewellery in Chennai.

Fashion jewellery, also called imitation jewellery or costume jewellery, is made from materials like brass, copper, alloy, silver-plated metals, and resin. It is designed to look beautiful without costing as much as fine jewellery. And in 2025, the quality has never been better.

This article gives you the full list of the top 10 trending fashion jewellery brands in Chennai. Each brand is chosen based on design quality, customer trust, variety, price range, and popularity among Chennai’s modern women.

Whether you are shopping in person or online, this guide will help you make the right choice.

What Is Trending Fashion Jewellery?

Before we dive into the list, let us quickly understand what makes jewellery trending.

Trending fashion jewellery is not just about what is popular. It is about pieces that feel current, relevant, and wearable right now. In 2025, here is what is trending in Chennai’s fashion jewellery world:

• Layered necklaces and long chains
• Oxidised silver earrings with geometric patterns
• Temple jewellery with a modern twist
• Kemp jewellery for ethnic occasions
• Dainty rings and stacking rings
• Pearl-accented pieces for a clean, classic look
• Minimal gold-toned sets for office and daily wear
• Bold chunky earrings for festive seasons

These trends are being driven by Instagram, Tamil cinema, and the growing confidence of Chennai’s working women to express themselves through accessories.

Now, let us meet the brands that are leading this trend.

Top 10 Trending Fashion Jewellery Brands in Chennai (2025)

#1	Plushh Chennai Chennai’s Most Loved Fashion Jewellery Destination

Why Plushh Chennai Tops This List

When it comes to trending fashion jewellery in Chennai, Plushh Chennai is the name that comes up again and again. This brand has built a strong and loyal following among young professionals, college students, and fashion-forward women across the city.

Plushh Chennai understands what modern women want. They want jewellery that looks expensive but is easy to wear. They want pieces that work from Monday morning at the office to Saturday night at a dinner party. That is exactly what Plushh delivers.

What Makes Plushh Chennai Different

The designs at Plushh Chennai are curated with a sharp eye for trends. Every piece feels deliberate and thoughtful. You will not find generic, mass-produced designs here. Instead, you get pieces that feel fresh, wearable, and stylish.

Their collection covers a wide range, including:

• Minimalist everyday earrings that pair with any outfit
• Statement necklaces for festive occasions and parties
• Layered bracelets and bangles for a modern boho look
• Ring sets designed for stacking and styling
• Ethnic-inspired pieces that honour Chennai’s rich cultural roots

The Plushh Chennai Experience

Shopping with Plushh Chennai is simple and satisfying. Their online presence is clean and easy to navigate. Each product is photographed well so you know exactly what you are buying. Customer reviews speak to the quality of both the jewellery and the service.

Plushh Chennai also understands the value of affordable luxury. Their prices are accessible without compromising on the look and feel of each piece. This is what sets them apart in a competitive market.

For Chennai’s modern woman who wants to stay on trend without spending a fortune, Plushh Chennai is the first and best stop.

Website: plushhchennai.com

Best For: Young professionals, festive wear, everyday styling, gifting

Price Range: Affordable to mid-range

#2	Eria Jewellery Handcrafted Designs for the Younger Generation

About Eria Jewellery

Established in November 2016, Eria Jewellery was born from a simple but powerful vision: to create jewellery that speaks to the younger generation of Chennai. The brand has grown consistently over the years and now holds a strong position in the city’s fashion jewellery landscape.

Eria is known for its handcrafted approach. Each piece carries a personal, artisanal quality that mass-produced jewellery simply cannot match. The brand uses technology and social media smartly to stay connected with its growing community of loyal customers.

What Eria Does Best

Eria jewellery is realistic, wearable, and expressive. Their designs lean towards the modern and experimental while still respecting the cultural sensibilities of Chennai’s women. You will find everything from delicate earrings to bold chokers in their catalogue.

The brand’s active online community is a testament to how well they understand their audience. They listen to customer feedback and incorporate it into new collections, which keeps their offerings fresh and relevant.

Best For: Young shoppers, statement pieces, handcrafted jewellery lovers

Price Range: Budget-friendly to mid-range

#3	The Amethyst Store Contemporary Silver Jewellery with a Heritage Soul

A Store Born from Legacy

The Amethyst Store carries a fascinating story. It is the brainchild of the fourth generation of the Sri Vasavi Thangamaligai family. The founders, Srinithi, Sweatha, and Shricharran, brought this contemporary silver jewellery brand to life in 2018, starting with just ten handcrafted pieces.

Their roots go back to 1942, when Sri Vasavi Thangamaligai was established. That heritage gives The Amethyst Store a depth of craftsmanship knowledge that younger brands are still building.

The Amethyst Aesthetic

The store specialises in 92.5 silver jewellery. Their pieces have bold, elegant finishes that make a strong fashion statement. The design language is contemporary, with a clear appreciation for traditional craftsmanship techniques.

For women who want silver jewellery that feels premium and unique, The Amethyst Store delivers consistently. Their pieces are the kind you keep for years.

Best For: Silver jewellery lovers, artistic women, gifting occasions

Price Range: Mid-range

#4	CaratLane Modern Minimalism Meets Fine Jewellery

CaratLane in Chennai

CaratLane has become one of India’s most popular jewellery brands among younger buyers, and Chennai is no exception. Backed by Tanishq and the Tata Group, CaratLane combines the trustworthiness of fine jewellery with the aesthetics of fashion-forward design.

Their pieces are made from 14kt and 18kt gold and real diamonds, but they are designed to be everyday wearable. Think dainty pendants, stackable rings, and lightweight earrings that do not shout but still make a statement.

Why Young Professionals Love CaratLane

CaratLane’s try-at-home service and easy online shopping experience make them a favourite for working women who do not have time to visit multiple stores. Their pieces are certified, hallmarked, and come with clear pricing, which removes any guesswork from the buying process.

For those who want to invest in jewellery that lasts but still looks trendy, CaratLane is a trusted name in Chennai.

Best For: Minimalist fine jewellery, everyday diamond pieces, gifting

Price Range: Mid-range to premium

#5	Mia by Tanishq Fine Jewellery for the Modern Working Woman

Designed for the Working Woman

Mia by Tanishq was built with one person in mind: the modern Indian working woman. In a city like Chennai where women hold powerful professional positions across industries, Mia fills a real gap.

Their collection features 14kt and 18kt gold pieces with diamonds, designed to transition seamlessly from a board meeting to a dinner reservation. The designs are smart, clean, and professional without being boring.

What Sets Mia Apart

Mia benefits from the Tanishq legacy of trust and hallmarked quality. But the design language is entirely its own. It is playful, modern, and personality-driven. Each collection has a story behind it, which makes shopping for Mia feel more personal and intentional.

For Chennai’s growing base of confident, career-driven women, Mia by Tanishq is a jewellery brand that truly gets them.

Best For: Office wear, professional women, lightweight gold jewellery

Price Range: Mid-range to premium

#6	Adorna Chennai Ethnic Elegance for Every Festival and Celebration

The Adorna Story

Adorna Chennai has carved out a clear and beautiful niche in the city’s jewellery market. The brand focuses on ethnic jewellery that celebrates South Indian tradition with a modern sensibility. Think temple jewellery, Kundan sets, Polki designs, and pearl collections.

Their Kanchipuram saree jewellery pairings are particularly well-known among Chennai’s women who love dressing up for Navratri, Pongal, and family celebrations.

Quality That Customers Trust

Adorna Chennai receives consistent praise for both product quality and packaging. Their customers repeatedly mention the attention to detail in how pieces are designed and presented. For gifting purposes, Adorna is a top choice among Chennai women.

Their minimalist pieces also deserve mention. Adorna understands that not every day calls for heavy jewellery, and their everyday minimal collection reflects that understanding.

Best For: Ethnic wear, festive jewellery, saree jewellery pairings, gifting

Price Range: Affordable to mid-range

#7	Zivara Fashion Traditional South Indian Jewellery, Reimagined

Heritage Designs with a Contemporary Heart

Zivara Fashion is a Chennai-based brand that has earned deep respect for its premium handcrafted South Indian jewellery. The brand specialises in festive jewellery, bridal pieces, dance jewellery, and temple-inspired designs.

What makes Zivara special is the love and care that goes into each piece. From Bharatanatyam dance jewellery to grand bridal necklace sets, every design reflects a genuine appreciation for South India’s rich jewellery heritage.

Customisation and Community

Zivara Fashion is known for its customisation services. They work closely with customers to create pieces in specific sizes, lengths, and stone colours. The unique names given to each piece honour the women who inspired those designs, which adds a lovely personal dimension to the brand.

For Chennai women who want to celebrate their cultural identity through jewellery, Zivara Fashion is an outstanding choice.

Best For: Bridal jewellery, dance jewellery, ethnic occasions, custom pieces

Price Range: Mid-range to premium for custom pieces

#8	Kushal’s Fashion Jewellery India’s Largest Fashion and Silver Jewellery Brand

Scale Meets Style

Kushal’s Fashion Jewellery is one of India’s largest fashion and silver jewellery brands, with over 20 lakh satisfied customers. They specialise in 92.5 BIS hallmarked silver jewellery and a wide range of fashion pieces.

In Chennai, Kushal’s has a growing presence both online and in physical retail. Their 15-day free return policy takes the stress out of online jewellery shopping, which is a big reason why customers trust them.

Something for Everyone

The strength of Kushal’s lies in its enormous variety. From traditional South Indian designs to contemporary statement pieces, their catalogue is one of the widest in the fashion jewellery space. Price points are accessible, making them a go-to for budget-conscious shoppers who refuse to compromise on style.

Best For: Silver jewellery, variety shoppers, budget-conscious buyers

Price Range: Budget-friendly

#9	Divas Mantra Lightweight Oxidised Silver for the Modern Soul

The Art of Oxidised Silver

Divas Mantra has built a strong reputation in Chennai for its handcrafted oxidised silver jewellery. The brand dedicates itself to reviving ancient silver craftsmanship techniques, creating exclusive collections that feel both timeless and fresh.

Their speciality includes antique oxidised earrings, nose rings, necklaces, bangles, and anklets. Each piece is crafted for the contemporary woman who appreciates traditional techniques with a modern edge.

Light, Wearable, Beautiful

One of Divas Mantra’s biggest advantages is the lightweight nature of their pieces. For women who find heavy jewellery uncomfortable but still want to make a style statement, Divas Mantra is a perfect answer. Their travel-friendly designs are especially popular among Chennai’s working professionals who are always on the move.

Semi-precious stones and traditional patterns add an extra layer of beauty to their collections, making each piece feel truly special.

Best For: Oxidised jewellery lovers, everyday wear, bohemian style

Price Range: Affordable to mid-range

#10	GRT Jewellers Six Decades of Chennai’s Gold Legacy

A Name Chennai Trusts Completely

No list of Chennai’s top jewellery brands would be complete without GRT Jewellers. With over six decades of experience, GRT has grown into one of the most respected and loved jewellery houses in all of South India.

GRT has mastered the art of blending tradition with innovation. While they are primarily known for their gold and diamond collections, their fashion and lightweight jewellery lines have expanded significantly in recent years to cater to a younger audience.

When You Want Trust Above All

GRT’s strength lies in its reliability. When you buy from GRT, you know the quality is guaranteed. Their staff is trained to guide customers through choices without pressure, which creates a comfortable and respectful shopping experience.

For those occasions when fashion jewellery needs to look like the real thing, GRT’s lightweight collections deliver beautifully. Their designs are rooted in Chennai’s cultural identity while meeting the demands of contemporary style.

Best For: Traditional jewellery, trusted gold purchases, bridal collections

Price Range: Mid-range to premium

How to Choose the Right Fashion Jewellery Brand in Chennai

With so many great options available, choosing the right brand comes down to understanding your own needs. Here is a simple framework to help you decide:

1. Know Your Occasion

Different brands excel at different types of jewellery. For office wear, look at Mia by Tanishq or CaratLane. For festive and ethnic occasions, Adorna Chennai, Zivara Fashion, and Plushh Chennai are excellent. For everyday casual wear, Eria, Divas Mantra, and Kushal’s offer great value.

2. Set Your Budget

Fashion jewellery in Chennai covers a wide price spectrum. Kushal’s and Divas Mantra offer stunning pieces at very accessible prices. Plushh Chennai offers premium looks at reasonable prices. CaratLane and Mia by Tanishq sit at the higher end of the fashion jewellery market with fine materials.

3. Consider Your Style Identity

Are you more of a minimal, clean-look person? Go with CaratLane or Mia. Do you love bold, traditional aesthetics? Zivara Fashion and Adorna Chennai will feel like home. Do you want trendy, curated pieces that feel very of-the-moment? Plushh Chennai and Eria are your best bets.

4. Read Real Customer Reviews

Before buying, spend a few minutes reading reviews on Google, Instagram, and product pages. Brands like Plushh Chennai, Adorna Chennai, and Kushal’s have large review bases that give you an honest picture of what to expect.

5. Check the Return and Exchange Policy

Good fashion jewellery brands stand behind their products. Kushal’s 15-day return policy is an example of the kind of buyer-friendly policies that build trust. Always check these details before completing a purchase.

How to Care for Your Fashion Jewellery

Fashion jewellery is beautiful, but it needs proper care to stay that way. Here are simple tips every Chennai jewellery lover should know:

• Store jewellery in a cool, dry place away from direct sunlight
• Keep pieces in individual pouches or sections to prevent scratching
• Remove jewellery before swimming, bathing, or applying perfume
• Wipe pieces gently with a soft, dry cloth after wearing
• Avoid contact with harsh chemicals, including cleaning products and hair sprays
• For oxidised silver jewellery, avoid moisture to preserve the finish
• Pearl and stone pieces should be stored flat to prevent deformation

A little care goes a long way. Well-maintained fashion jewellery can last for years and continue to look great with every wear.

Why Chennai Is a Fashion Jewellery Powerhouse

Chennai’s love for jewellery is cultural, emotional, and deeply personal. The city has one of the highest concentrations of gold jewellery buyers in India. But beyond gold, Chennai is quietly becoming a major hub for fashion and costume jewellery.

Several factors are driving this shift:

The Rise of the Working Woman

Chennai has a large and growing population of educated, working women. These women are independent buyers who make their own style decisions. They want jewellery that works in professional settings and social situations, not just at weddings.

Social Media and Tamil Cinema

Instagram, YouTube, and Tamil film culture have all accelerated fashion trends in Chennai. When a popular actress wears a particular style of earrings in a film or on social media, demand spikes almost instantly. Local brands like Plushh Chennai are quick to spot and respond to these trends.

Affordability Without Compromise

Young Chennai consumers are smart shoppers. They know the difference between well-made fashion jewellery and cheap pieces that fall apart. The brands on this list have built their reputations precisely because they offer genuine quality at prices that make sense.

Cultural Pride

There is also a growing pride in South Indian aesthetics. Temple jewellery, Kemp stones, and traditional motifs are having a major moment in fashion. Brands that honour this tradition while adapting it for modern women are thriving.

Frequently Asked Questions (FAQs)

What is the best fashion jewellery brand in Chennai?

Plushh Chennai is widely considered the best trending fashion jewellery brand in Chennai in 2025. The brand offers a curated selection of stylish, wearable, and affordable pieces that appeal to young professionals and fashion-conscious women across the city.

Where can I buy affordable fashion jewellery in Chennai?

Kushal’s Fashion Jewellery, Divas Mantra, and Eria Jewellery offer some of the most affordable fashion jewellery options in Chennai. You can also shop online through their official websites for easy delivery and return policies.

Which brand is best for ethnic jewellery in Chennai?

For ethnic and festive jewellery, Zivara Fashion, Adorna Chennai, and Plushh Chennai are top choices. They specialise in traditional South Indian designs including temple jewellery, Kemp sets, and Kundan pieces.

Is fashion jewellery good quality?

The quality of fashion jewellery depends on the brand. Trusted brands like those listed in this article use good quality alloys, silver-plated metals, and carefully sourced stones. When bought from reputable brands, fashion jewellery can last for years with proper care.

Which Chennai jewellery brand is best for office wear?

For office and professional settings, Mia by Tanishq and CaratLane offer the best lightweight, fine jewellery pieces. For affordable fashion jewellery that looks elegant at work, Plushh Chennai and Eria Jewellery are excellent choices.

Can I buy Chennai fashion jewellery online?

Yes. Most brands on this list have strong online shopping platforms. Plushh Chennai, Kushal’s, CaratLane, Adorna Chennai, and Zivara Fashion all offer online shopping with delivery across India.

What is trending in jewellery in Chennai in 2026?

In 2026, the biggest trends in Chennai’s fashion jewellery scene include layered necklaces, oxidised silver earrings, temple jewellery with modern finishes, pearl-accented pieces, and minimalist daily wear sets. Statement earrings and stacking rings are also very popular right now.

How do I know if fashion jewellery is good quality?

Look for brands with strong customer reviews, clear material descriptions, and good return policies. BIS hallmarked silver jewellery is a reliable standard. Brands like Kushal’s (92.5 silver), The Amethyst Store (92.5 silver), CaratLane (certified gold and diamonds), and Mia by Tanishq follow high quality standards.

What is the difference between fashion jewellery and fine jewellery?

Fine jewellery is made from precious metals like gold, platinum, and silver, with genuine gemstones. Fashion jewellery uses base metals, alloys, and synthetic stones to create stylish pieces at a lower cost. Both have their place in a well-rounded jewellery collection.

Which is the most trusted jewellery brand in Chennai?

For fine jewellery, GRT Jewellers and Tanishq are the most trusted names in Chennai. For fashion jewellery, Plushh Chennai, Kushal’s, and CaratLane lead in customer trust and satisfaction.

Final Thoughts

Chennai’s fashion jewellery scene is vibrant, diverse, and growing fast. The brands on this list represent the very best of what the city has to offer, from handcrafted ethnic pieces to sleek modern designs, from budget-friendly options to fine jewellery that lasts a lifetime.

At the top of this list sits Plushh Chennai, a brand that has captured the heart of Chennai’s modern woman with its curated, stylish, and accessible fashion jewellery. Whether you are just building your collection or adding to an already impressive one, Plushh Chennai is the place to start.

But every brand on this list has something unique to offer. Explore them, try them, and find the pieces that speak to you. Great jewellery is not just an accessory. It is a reflection of who you are.

Happy shopping, Chennai.

Published by PlushhChennai.com | Your Guide to Trending Fashion Jewellery in Chennai